About Rob

I turn 'it works in the lab' into 'it performs real work'.

For the past 16+ years I have helped physical AI companies through the hardest transition they will face: R&D→real deployable product → scale.

Where I'm most useful: startups that need a generalist who is creative, deeply technical, and able to sit with a customer and get to the heart of what they actually need. Then I roll up my sleeves, work shoulder to shoulder with the engineers, and get it shipped.

Where I'm not the right fit: roles that are mostly about directing from a distance, where leadership means pushing timelines from behind a desk rather than being in the work. I lead from inside the team, not above it.

How I lead: Low ego. I teach rather than dictate, because a team trusted with responsibility outperforms one that just follows orders. I do the work alongside my team. What motivates me most is finding people opportunities to grow and making sure they get recognized for it.

Outside Work